We help our clients reach their target audience through multiple media opportunities.
Our media tactics provoke interest; create credible platforms for information dissemination and present opportunities for brand building. We use media as a conduit to reach multiple stakeholders and highlight and cement all the client’s communication efforts.
We believe that a successful media campaign is underpinned by a creatively crafted media strategy that is aligned to the communication strategy. It is therefore paramount to understand a client’s business, philosophy and competitive proposition and especially their communication objectives.
Armed with these insights, we generate a comprehensive, innovative media strategy that could be a combination of publicity initiatives and advertising.
Content is King
Credible content creates credible media relations. Content generation is the most critical phase for the success of the media relations strategy and therefore greater emphasis is placed on this phase.
The content is synthesised through the following process: