"The meaning of your communication is the response you get."
Effective communications ensures that all the different parts of an organisation move in the same direction and that each and every member of the staff can identify where and how they contribute towards the success of the organisation. It binds the company into one unit, eliminates ambiguity and creates security and trust, thereby enabling teams to function optimally and reduce day-to-day conflict.
Conversely, poor communications can cripple organisational performance, negatively impact on staff morale and stifle creativity.
Rito believes that an organisation’s vision and mission are the true driving force behind its success, and internal communications is a catalyst towards achieving this success. As such, we align the principles of the communications strategy with the vision and mission, so that every communication effort reflects these messages and commitments.
Rito designs all internal communications strategies based on the following principles:
Rito believes that all information must be communicated in an open and honest fashion. Therefore, while the positive aspects of any news or decisions are always clearly communicated, staff members are not afraid to communicate bad news or difficult information, and equally, managers are prepared to receive or convey such news.
Rito crafts all messages to answer the question on every staff member’s lips: "What's in it for me?" Information is tailored to ensure that it is relevant to specific audiences and calls to action are made explicit.
Simple, straightforward and consistent language is used in all written and verbal communication at Rito while jargon and "management speak” are avoided. Messages are carefully thought out and constructed to create clarity.
At Rito, communication with staff is not an afterthought or an "add-on"; rather it is at the heart of all planning at all levels. Information is prioritised and planned so as to avoid information overload, duplication of messages or periods of non-communication. This ensures that information is given to staff when they need it, in a way that is systematically managed by the organisation.
- Two-way communication
With Rito, communications is a two-way street; we ensure that there are as many opportunities for listening and asking questions as there are for sending messages out with our clients and their staff.
We assist the information originator to provide good quality answers to the questions and issues raised by staff in a timely manner; in this way, intra-organisation communication is encouraged and staff feel that they are contributing towards the progress of the organisation.
Rito also believes in separating the macro and micro environments when it comes to communications strategy. In the micro environment, we pay careful attention to supporting managers’ roles in fulfilling their communications requirements, including coaching, mentoring and support. In the macro environment, Rito delivers exciting corporate campaigns using existing communal communication tools and introducing new exciting interventions.